Phoenix, AZ, May 5, 2026 – FV Advisory Group is pleased to announce the acquisition of Parade, a premier capacity management and automation platform used by freight brokerages across the U.S., by Mudflap, a leading digital payment network delivering fuel savings and streamlined transactions for America’s trucking community. FV Advisory Group served as the exclusive financial advisor to Parade throughout the transaction.
Parade brings industry‑leading technology focused on freight matching, carrier engagement, and workflow automation, enabling logistics providers to increase efficiency and grow revenue. The combination of Mudflap’s nationwide fuel-payment network and Parade’s AI-driven capacity platform will create a powerful, vertically integrated ecosystem that supports carriers, brokers, and shippers with unprecedented transparency and operational speed.
The acquisition is expected to significantly expand Mudflap’s technology capabilities and strengthen its position across the U.S. freight and services market. Parade’s platform will continue to operate and innovate with enhanced resources, accelerating new product development and deeper integrations across the transportation landscape.
“With capacity tightening, fuel costs rising, and margins under pressure, brokers need every edge they can get. Combining Parade’s AI-powered capacity management with Mudflap’s nationwide fuel network means our freight broker customers get access to more trusted capacity options — and carriers get better economics on every load. That’s the kind of value neither company could deliver alone.”
About Mudflap
Mudflap is a rapidly growing digital payment network that helps truckers and small fleets save money and operate more efficiently. The company partners with thousands of independent fuel stops across the U.S. to offer instant fuel discounts, no‑fee transactions, and app‑based tools that simplify life on the road for America’s trucking community. Learn more at www.mudflapinc.com.
About Parade
Parade is a leading capacity management platform used by freight brokerages to automate carrier engagement, optimize freight matching, and streamline logistics workflows. Leveraging data intelligence and AI‑powered automation, Parade helps logistics companies increase efficiency, enhance carrier relationships, and grow revenue. Learn more at www.parade.ai.
About FV Advisory Group
FV Advisory Group is a boutique investment bank focused on the transportation, logistics, technology, supply chain, and professional services industries across the U.S. and Mexico. FV Advisory partners directly with founders and executive teams of privately held companies to unlock enterprise value through well-executed M&A transactions.
Learn more at www.fvadvisorygroup.com.
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